Released on: May 7, 2008, 12:17 pm

Press Release Author: Brand Labs

Industry: Small Business

Press Release Summary: Designed to work with Volusion e-commerce web sites, SpyGlass
enables users to see every detail of a product with an advanced zoom window.

Press Release Body: FOR IMMEDIATE RELEASE
Media Contact
Marc Dula
877.837.4792 ext.705

Rochester, MI- May 7- Brand Labs announces the release of a new feature, SpyGlass,
for Volusion Stores. SpyGlass allows customers to quickly see a larger, close-up
view of any product by simply moving their cursor over the image. A small box
appears on top of the original image, allowing the user to navigate to whichever
portion of the product they want to see close-up. The zoomed view is displayed next
to the original product image.

To turn window shoppers into customers, Volusion store owners need to take advantage
of every opportunity to improve the online shopping experience. Regarding online
shoppers, Internet Retailer says, "The way to convert them is to let them touch and
feel the product online." SpyGlass enables customers to clearly see even the
smallest product details, as if they were holding the product in their hands.

Brand Labs' lead developer, Carson Reinke, said, "SpyGlass reduces customer
frustration and encourages shoppers to get up close and personal with products they
can't physically touch." SpyGlass mimics the action of touching a product since it
works by simply moving the mouse over a product's photo. Even alternate views of a
product can be viewed without clicking the mouse. SpyGlass makes the online shopping
experience more interactive.

About Brand Labs

Brand Labs partners with retailers and manufacturers to operate and grow their
e-commerce businesses. Its comprehensive and scalable suite of e-commerce services,
built around the Volusion e-commerce shopping cart, is designed to help businesses
maximize their e-commerce investment. Visit www.BrandLabs.us for custom logos,
newsletters, and marketing strategies or call 877.837.4792 for more information.

Web Site: http://www.brandlabs.us

Contact Details: 360 South Street
Rochester, MI 48307

Marc Dula
877.837.4792 ext 705

pr@brandlabs.us